Data Driven Marketing Strategies North

Why Data Should Drive Your Marketing Decisions Early in my career, I worked with a small e-commerce brand that spent most of its budget on Facebook ads and hoped for the best. The owner had a gut feeling that "women in their thirties" were their main audience, but the numbers told a different story. Google Analytics showed that the highest converting segment was actually men in their fifties, coming from organic search. That lesson stuck with me: assumptions are expensive.